The Rapid Change Of Information Technology

The Rapid Change Of Information Technology With the rapid change of information technology in twentieth century, internet has become a catalyst for the way people in the world to communicate and sharing or access information speedily. Many businesses also adopted the internet as a means of trading or improving internal processes and more importantly, engage and build relationships with customers. In this paper, the author will analyst the competitive environment and resources for one of the market leading electrical appliances chain stores in Malaysia and propose a information systems strategy plans which suits the company best. 1.2 Companys profile SenHeng Electric (KL) Sdn. Bhd is one of the well known household electrical retailers among few names in the annals of Malaysian retailing business. Founded in 1989 by Lim brother, K.H., K.C., and K.Y., the company has started its business from a tiny consumer electronics half shop set up with stocks worth less than RM30,000.00 to one the largest electrical chain store in Malaysia. Currently, SenHeng has more than 100 stores spread throughout nationwide with 10 distribution centre located in Selangor, Johor, Perak, Terengganu, Penang, Malacca, Sabah and Sarawak. This has assured its customers to enjoy consistent and punctual delivery of all purchased items. 1.3 PESTEL Political Economic Transformation Programme The Economic Transformation Programme (ETP) embraced by Malaysia government in year 2010 is a comprehensive effort to transform Malaysia into a high-income nation by year 2020. It targeted to lift Malaysias gross national income (GNI) per capita from USD6,700.00 or RM23,700 in 2009 to more than USD15,000 or RM48,000 in year 2020. Specific attention has been paid to raise the incomes of the bottom 40 percent of households, with a target of increasing the monthly mean income of this group from RM1,440 in 2009 to RM2,300 in 2015. The prospect of Malaysian retail industries like SenHeng Electric is expected to be positive as consumer spending power will eventually boost by the plan. According to Ecmlibra investment research, total retail sales are forecast to increase by 34 percent to RM123.5bn in 2014 from RM92.3bn in 2010. (http://www.ecmmoney.com/wp-content/uploads/downloads/2010/09/Strategy_100922_A-challenging-road-ahead.pdf) Economic performance Retailer profits have a correlation with the country overall economic performance. After the global economy downturn in 2009, the Malaysian economy experienced a strong resumption of growth in 2010. The growth was driven by robust domestic demand, with strong expansion in private sector activity. For the year as a whole, the overall aggregate domestic demand expanded strongly by 6.3 percent from -0.5 percent in 2009. It was reflected in the strong performance of major consumption indicators such as passenger car sales, retail sales and imports of consumption goods. (http://www.bnm.gov.my/view.php?dbIndex=0website_id=1id=819). According to Bank Negara Malaysia annual report 2010, the Malaysian economy is projected to grow by 5 percent to 6 percent this year. However, inflation hikes which caused by rising prices of food and energy in Malaysia continuous to worry the nation and will likely to affect consumer spending behaviors and trim down purchasing power in household electrical appl iances. Social Consumer Buying Behavior The growing population in Malaysia and steady rise in household disposable income in recent year has permitted them to spend more on luxury goods outpaced on basic items like food. High profile international retailers and the global mass media have also played a hand in shaping consumer buying behavior to chase after high end electrical appliances. This is predominantly true for young and large working-age populations often looking up for better lifestyle are more willing to spend more on high tech home appliances which can save their time from doing home work. Greater access to credit allowed individuals to fund discretionary spending and sometimes squander more than what they have earned. According to Bank Negara Malaysia annual report 2010, in the period between 2000 and 2009, household debt grew at an annual rate of 13.5 percent. (http://www.bnm.gov.my/index.php?ch=109pg=333ac=81yr=2010) Technology Technological innovations encouraged consumer spending in areas like internet services, mobile communication equipment, cable television services and audio visual equipments. The advent of mobile technology is impacting the way retail businesses operate today compared to a decade ago. Urban consumers who armed with smart phones are getting smarter every day. They are able to access information on products, prices and stores anywhere at any time. They can compare price for the same product offered by different retailer shop easily. Retail businesses are able to reach out to their customers instantaneously with tailored information and product offers via mobile broadcasting. 1.3.5 Environmental Global Warming Global warming and climate change continues to be threatening humanity today. The impact of global warming is already being seen around the world. With the world as a whole is pumping out more and more carbon dioxide (CO2) every year, the IPCC has concluded that global temperatures will likely to rise by 1.2 to 6.5 degrees C by end of the century. The increase individual awareness of global warming issue, consumer tend to favor for home appliances which are more eco-friendly, energy saving and with minimal impact on the current environment. (http://thestar.com.my/news/story.asp?file=/2007/9/29/nation/19028575sec=nation) Legal New Credit Card Rules Bank Negara Malaysia has recently announced new measures on credit card application by rising minimum annual income requirements for credit card eligibility from RM18,000 per annum to RM24,000 per annum. Cardholders can only hold credit cards from a maximum of two issuers. For existing cardholders whose outstanding balance which exceeds the maximum credit limit, a grace period of two years given to them to meet the new requirement. The new guidelines are to address concerns over rising household debt in the recent year. (http://www.theasianbanker.com/press-releases/6368). However, with the limited access to credit, the move will trim down the purchasing power of the lower income group and affect the buyer shopping behaviors which ultimately affect retailers business. 1.4 Strength of the Company 1.4.1 Supply Chain Management SenHeng Electric has installed a comprehensive supply chain management system into the day to day operations of its business. This system allows the company to gauge and manage product flow seamlessly. Furthermore, it allows the company to continuously maintain optimum stock of goods within all their outlets. This will ultimately reduces excessive cost on overstocking and eliminate low supply upon consumers demand is rise. The system was designed in the way of centralized order that liked online directly to its suppliers. 1.4.2 Branding Given the long history of the company in household electrical appliances business, SenHeng electrical is a well known branding in Malaysia. The company continues to execute its brand building strategies by creating more streamlined look and feel for all its branches. This new identity spans across the board, its marketing brochures, posters as well as uniform for its employees. With the companys trademark green, these stores are brighter that the usual electrical store. This exercise has given SenHeng electrical a friendlier image and enabled the company to provide more professional service to its customers. Loyalty Card The company has implemented PlusOne loyalty card, a unique plan to reward its customers. The card members of PlusOne are allowed to enjoy extra thirteen months of product warranty as well as thirty percent off on all service or repairing labor costs. In additional to that, those products that purchased by card members will be delivered to their doorstep with no charge. Every purchased item is rewarded with specific points to its member card and these points will be used to redeem for other goods. Fixed price policy and flexible payment scheme To standardize the service standard and eliminate poor experiences by customer in the companys outlet throughout the nation, the company has implemented a fixed price policy and the product offered by its outlets carried the same price. The company has partnership with more than ten major banks for flexible payment methods where customers are allowed to make payment via cash or credit and opt for their preferred installment plan with interest free. Varieties of products To provide conveniences for its consumers and enhancing their shopping experience, the company has offered varieties of electrical products for different brands. It covers home appliances, digital imaging, computer, audio video, office automation and those electrical appliances from bedroom to kitchen. Product testing and demo facilities are provided to its consumers to learn on the products prior to purchase. 2.0 Weaknesses of the Company Consumer is the kind in todays market. In order to retain existing customer and convert them into loyal customer, the company needs to listen and understand their consumer needs. Despite SenHengs effort in providing training to improve the service standard of its employees, however, it is still difficult to manage the service quality standard for all its outlets due to the large number of the outlets spread throughout the nation. Customers feedback is therefore important to the company to gauge the service standard of respective outlet and put in appropriate preventive measure which SenHeng needs to focus on it. Opportunity E-Commerce According to euromoney latest statistic, the internet users in Malaysia have continues to grow from 14 million in 2007 to 17 million in 2011. E-commerce served one of the most popular tools for many organizations to tackle the fierce competition in the market. It will untapped the potential business market segment and increase the sales of their products in a cost effective manners. With the emerge popularity of smart phones, M-commerce becomes another potential channel for business to promote their products or promotion effectively. 2.0 Porter five forces 2.1 Threat of new entrants Currently there are large numbers of small or medium size companies in Malaysian electrical retailing market. Not to include large departmental stores like Giant or Tesco. Thus, the profit margin is rather tiny due to the stiff competition in the market. With the maturity level for electrical retailing business, its very unlikely that new entrants would step in without a new business models. However, in view of the rising internet penetration, online shopping may be the novel trend in Malaysia. With the increase trend for consumer to shop online, online retailer may be one of the threats which will potentially slide off the market share of SenHeng. (http://biz.thestar.com.my/news/story.asp?file=/2009/4/11/business/3620542sec=business) 2.2 Threat supplier bargaining power As there are large numbers of suppliers in the electrical appliances market, thus the bargaining power of supplier is minimal. Furthermore, SenHeng Eletric has established a long history of relationship with its various suppliers. With its well established branding in Malaysian household home appliances and large market share in this retail business segment, supplier would find it difficulty to get the similar buyers like SenHeng Electric to cross selling their products. 2.3 Threat buyer bargaining power In electrical retailing business, prices are sensitive to consumer. The consumer is always looks for the better price for electrical products. As the competition in this industry is stiff, small retailers often offered lower price to sell out the goods during bad season. The selling prices sometime dont even sufficient to cover their delivery cost. Furthermore, easy access to information through internet allows consumer to compare price and products against the companys competitors. Although SenHeng Electric has established a fixed price policy to its outlets to eliminate price bargaining. However, to offer a fair price to its consumer still deems to be the main concern to stay competitive. The company has since 2002 implemented a centralized order management system to manage its stock inventory level which helps the company to reduce its inventory cost. 2.4 Threats of substitutes As most of the competitors in this industry are selling finished products with similar brands of household electrical appliances in the market, thus at a glance, selling price becomes the key consideration factor for consumer to decide where they spend. However, some consumers do take consideration of other aspect like after sales service, product testing, repair service and etc. 2.5 Rivalry among competitor Although SenHeng Electric is one of the largest electrical chain stores in Malaysia, the company still facing stiff competition from its competitor HLK (Chain-Store) Sdn Bhd whom continues to slide the market share of SenHeng Electric. To avoid cutthroat pricing competition and sustain its market present, service differentiation is one of the key areas for the company work on. 3.0 Strategy implication Determined market segmentation is vitally important in every business. Through identify who the actual and potential customers are, the company would able to determine how to position themselves into that specific market segment. Michael Porter has pointed out that combining a market segmentation strategy with a product differentiation strategy is an effective way of matching the firms product strategy (supply side) to the characteristic of the target market segments (demand side). Below table illustrated Porters generic strategies which differentiated into three dimensions (level of differentiation, relative product cost, and scope of target market). The traditional electrical retailing business like Senheng electric and other similar competitors are usually focus on middle income group consumer with age range from 30 to 50 years old. The approach has limit the expansion of the company as there are many of its competitors out there in the market are chasing the same group of consumers. To stay competitive, SenHeng Electric is in need to differentiate themselves from its competitors by improving its services and enhancing customers experiences towards its outlet. Understand its consumers by collecting feedback from them would in turn help the company to look into those areas where they need further improvement. With the economic growth in last two decades and Malaysian government effort in building higher education infrastructure in the country, there are increasing number of young working adults whose earned higher salary income in recent year. Moreover, rising demand in home electrical appliances is foreseeable with the My First Home Scheme launched by Malaysia Prime Minister Datuk Seri Najib Tun Razak recently which has enabled young adults to buy houses costing between one hundred thousand ringgit and 220,000 ringgit with a repayment period of up to thirty years. This is a potential lucrative market segment which SenHeng should untapped into it. As online shopping is becoming popular in Malaysia, E-commerce is an alternate channel for the company to reach out consumer in different market segment. E-commerce eliminates the traditional purchase approach which is time consuming and labor intensive. It helps the company to reduce cost of purchasing transactions and speed delivery. Customers can reach a company via internet for twenty four hours which increase the business competitiveness. This will helps the company to relieve their sales person to take up other important task. Furthermore, it enables the company to collect consumer buying behavior or pattern as all sales orders for individual buyers are traceable. The company can use the data to strategize the marketing or promotion approach accurately. 4.0 Plan/Recommendations In view of the above, the author proposes to enhance the current webpage of SenHeng Electric by engaging its vendor Webz Design and Solution Sdn Bhd. 4.1 Business proposal plan and objectives Below consists of the webpage enhancement needs for the company: To setup a user friendly e-commerce website which inducing internet users to purchase the companys products and services online. To utilize the webpage for marketing and promotion activities run by the company. To increase the professional looks of the company and brand awareness to its potential consumers in the market. To enable online order status checking for the company and its consumer. To conduct consumer survey and served as a channel for consumer to escalate feedback/complaint for its products and services. Objectives: To provide alternate channel where consumers are allowed to place their order anywhere anytime. Customers can trace their order online easily without calling the outlets for assistance. To untapped young adults market where online shopping becoming a common trend in the market. To improve its services through collecting complaint/feedback from its clients. To increase its sales volume by 20 percent from second years onwards after the webpage enhancement. To achieve economic scales of assigning other tasks to its sales people. 4.4 Projected Incremental in Sales Volume 4.5 Business Assumption 4.5.1 Sales volume Assumption make that progressive incremental in sales order which will generate yearly gross revenue of RM100,000.00 starting from the second consecutive year onwards after e-commerce website launched. 4.5.2 Headcount Impact Sales department Assumption makes that no requirement for additional sales staff as customer will perform self online visit to evaluate the products nature and price offered. 5.0 Conclusion In conclusion, consumer buying trends and pattern will undergo significant changes over the next five to ten years. Shopping centers and the entire retail industry will be affected immensely by the increasing number of online shopper. With the broader accessibility of internet and high speed broadband implemented throughout Malaysian nation, embrace in e-commerce is certainly a right business strategy move for traditional retailer in Malaysia. In authors view, online retailing business is foresee to have positive growth continuously in the next fifteen years. Adopting service differentiation approach will eventually help the company to stay competitive and position themselves in better aspect to avoid price war situation. See appendix 1 (http://www.euromonitor.com/malaysia/country-factfile).

Paleolithic Age and Neolithic Revolution

Although most historians say that pre-history is not important, it is actually very important because that is where it all started. Paleolithic Age, which refers to the hunting and gathering way of life, is 95% of the human history. 100,000 years ago, Homo sapiens started using tools to manipulate their surroundings, and migrating and adapting to new environments. They traveled to Eurasia, Australia, Western hemisphere, and the Pacific islands. Then they started farming, which lead to an era with more technology, surplus, and time to think.The Paleolithic Age and Neolithic Revolution was an important beginning to the human history. A lot happened during the Paleolithic Age. Technological innovations, such as stone blades and tools made out of bones were created, along with the controlling of fire. Some people argue because there was no surplus and there was no specialization, life was more egalitarian back then. Men and women were thought to have a more equal relationship. Even then people were spiritual, marking their existence, and was trying to control natural forces with supernatural forces.Forces of nature beyond their control was feared. When people started migrating, people learned and invented ways to adapt to their environment. They started communicating through language, and in the Americas, it is evident from the discovery of Clovis point that people communicated in a large area. At the end of the Ice Age, the warmer and wetter climate made it easier to settle down, which lead to the Neolithic Revolution. The Neolithic Revolution was when people started farming all over the world.This gave them surplus, which made them settle down, which eventually lead to villages, cities, empires, and civilizations. But this also meant a more concentrated power to the elite men who forced the labor system, thus more stratified. Pastoralism also developed, which was the domestication of animals. Animals were used for not only meat purposes now but also for transport ation, power, and manure. The pastoralists and agricultural people would later conflict due to competition for land.Agriculture all depended on availability. In the Fertile Crescent, a variety of plants and animals were available for domestication. But in the Mesoamerica, only corn/maize was available, but it also lead to the first genetic engineering. More sophisticated tools were invented, and people tried to control nature by the deliberate selection of plants. Humans started impacting the environment a lot. Agricultural diffusion occurred, where language and ideas spread to other parts of the world.Overall, the Neolithic Revolution lead to increase in human population, new technologies (pottery, metallurgy, secondary products), new diseases spreading, difficulty to move when something disastrous (crop failures) happens, chiefdoms, and settlements. The Paleolithic Age and Neolithic Revolution was when â€Å"Homo sapiens† became â€Å"humans. † It was the base of a n ew era, the Industrial Era, which is when humans dominate the world for good or for bad. But it all certainly started when humans first started using tools, and started farming all over the world.

The Effects of Smoking Cigarettes - Free Essay Example

Sample details Pages: 2 Words: 668 Downloads: 5 Date added: 2019/02/05 Category Health Essay Level High school Tags: Smoking Essay Did you like this example? Smoking cigarettes has been one of the most popular addictions in the world that continues to get worse every day. Cigarettes contain thousands of toxins like tar and formaldehyde, but people still choose to smoke them and give their money to companies that benefit off their ill health. The addiction to the nicotine in cigarettes has such a hold on some people that they choose to ignore the harm they are doing to their bodies. Don’t waste time! Our writers will create an original "The Effects of Smoking Cigarettes" essay for you Create order Research continues to be done about what cigarette smoke does to the human body and all of them show negative effects. Smoking cigarettes most commonly has major effects on the human heart, lungs, and reproductive organs. It does not matter how many cigarettes an individual smokes a day because each time the smoke is inhaled they are damaging major organs in their body, like the heart. Smoking cigarettes increases a person’s chance of getting many diseases and cardiovascular disease is one of them. West and Shiffman (2007) explained in their book, â€Å"This probably reflects the acute increase in risk of myocardial infarction on inhalation of smoke particles, independent of the length of the smoking history; the remainder of the excess risk arises from long-term damage to the vascular system† (Fast Fact: Smoking Cessation, p. 31). All these factors play into the risk of heart problems in a smoker’s future, but they are ignored when the addiction starts to play in. Each time a smoker inhales the toxic chemicals that make up a cigarette, they are damaging the inner lining of their heart and this increases the risk of them having a heart attack. Cigarettes cause the heart to race an d the long-term affect of this can lead to strokes due to blood clots. The lungs are also severely damaged when cigarette smoke is inhaled. Chronic Obstructive Pulmonary Disease (COPD) is a result of smoking cigarettes and prolonged use leads to even worse symptoms. The two forms of COPD are chronic bronchitis and emphysema, both make it very hard to breathe and lead to death if the smoker is not serious about quitting the habit of smoking. West and Shiffman (2007) also explained, â€Å"In both cases, the smoker finds that he or she becomes breathless with the slightest exertion, and, as the disease progresses, the smoker experiences ‘exacerbations’ – bouts of serious respiratory distress in which breathing becomes extremely difficult† (Fast Fact: Smoking Cessation, p. 33). Quitting is the only option when a smoker has COPD and doctor visits of routine tests to make sure lung function increases. Lastly, smoking cigarettes can cause damage to both a man and woman’s reproductive organs. When a man smokes, his sperm count decreases. When a woman who smokes before or during pregnancy, it makes it harder for her reproductive organs to work right. This may lead to a miscarriage or a successful pregnancy with health problems for the infant later in life. The authors of a different book about smoking cigarettes state, â€Å"Exposure to tobacco smoke both before and after birth has been irrefutably shown to cause Sudden Infant Death Syndrome (SIDS) in children of smokers† (The Price of Smoking (2004), p. 227). Other difficulties with smoking and reproduction include hormone instability and further difficulties with fertility even after quitting. The price that is paid to smoke cigarettes is not worth the health of the heart, lungs, and reproductive organs. Limiting the exposure to second hand smoke and cigarettes in general helps an individual’s health so much, but that is always easier for someone who does not smoke to say. When it comes to quitting this terrible habit of smoking cigarettes, one must believe that the outcome of a healthy life is worth the short time of annoyance. Quitting the habit will make for a happier self and healthier body inside and out. ? Works Cited Sloan, F. A., Conover, C., Ostermann, J., Taylor, D. H. J. (2004). The price of smoking. Retrieved from https://ebookcentral.proquest.com West, R., Shiffman, S. (2007). Fast Facts: Smoking Cessation. Retrieved from https://ebookcentral.proquest.c

In the autumn of 1836, George Orwell, a British author,...

In the autumn of 1836, George Orwell, a British author, novelist, essayist, and critic wrote an essay called Shooting an Elephant. In the essay, he describes his experiences as a white British imperial police officer in Burma. The story takes place in British-ruled Burma. This essay portrays Orwell’s discomfort about Imperialism. In shooting an Elephant, Orwell uses different literary techniques to portray the Imperialism collapsing. In this essay Orwell describes his experience of being pressured into shooting an ancient elephant. He graphically describes watching the gigantic creatures’ agony as it slowly dies. the sadistic and dramatic scene of watching an elephant dying, shot by him, but pushed by the Burmanist. The story of Shooting†¦show more content†¦In this essay the author lives the conflict, where, pushed by the burmanist he has to kill an elephant that had run violent in lust throughout a village, if he doesn’t he will have to face a populati on of burmist looking at him as a fool. This essay can be analyze in two ways from the Imperialism point of view and the peer pressure point of view. This analysis would focus on the peer pressure point of view. George Orwell’s Shooting an Elephant’s audience, is for the audience that is strongly affected by peer pressure. One day while he was on his duty, Orwell is informed about the Elephant that had gone wild, and was rampaging the village. The elepahnnt had destroyed somebodys bamboo hut, killed a cow; had turned over and destroyed the municipal’s van. But the worst was to come the Elephant had also killed an Indian black Dravidian coolie. Orwell finds himself in the situation where he needs to take care of the elephant. To protect himself from the elephant Orwell send to bring his riffle, little he knew that action was going to attract a huge mass/ population of exited burnamist, waiting for the fun to start. On the next two paragraphs it is obvius to see that in any moment Orwell’s intentions were to kill the poor animal that went must; however at the moment he glanced back he saw the huge multitude that was following him awith exitmentShow MoreRelatedHello? or Hola? a Theoretical Look at Spanglish2506 Words   |  11 PagesThe theories learned from communications classes can be a pplied in everyday life. They can especially be applied to films. Films are the outlets of human communication –mimicking life. The film that we will be examining and applying theories to is Spanglish. The film was written and directed by James L. Brooks and was released in December, 2004. The tagline â€Å"a comedy with a language all its own,† (IMDb) truly describes the motion picture. 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The Statement Of Teaching Philosophy - 1775 Words

My Philosophy Introduction â€Å"The statement of teaching philosophy (also called the teaching statement or teaching philosophy statement) promotes reflective practice by encouraging instructors to describe their teaching methods, to justify why they use those methods, to analyze the effectiveness of those methods, and to consider how they might appropriately modify those methods in future courses.† (Schà ¶nwetter et al., 2002) Stake holder motivation, engagement, cognitive associations, and personal values are the principal elements of education. The attainment of knowledge, standards mastery, and the ability to reason come second to a student s overall well-being. Elements of behaviorism, essentialism, progressivism, existentialism and†¦show more content†¦For example, many first drafts include general statements about learning goals as well as teaching practices.† (Kearns Sullivan, 2011) Teachers are encouraged to systematically change declarative statements about their passion f or teaching moments in the classroom that speak of learning goals and personal qualities. It is through reflection of experiences that teachers can build personal expectations of themselves. Review of the Literature Within a framework of teaching, educators focus on the nature of knowledge and how students gain that knowledge. There are five established, major educational philosophies. They are behaviorism, essentialism, progressivism, existentialism and perennialism. These philosophies greatly focus on what should be taught. Behavioral learning theories are simply explained as reinforcing behaviors one would like to see repeated. Slavin states, Reinforcement will increase the frequency of a behavior with positive or negative consequences. (2012, p. 120) The student environment impacts student decisions and learning. Positive reinforcement is the application of a stimulus. Negative reinforcement is the application of a punishment. The role of teachers in behavioral learning theories is to provide immediate and concise feedback of behaviors. Teachers should provide tasks with small,

Opp Papers Free Essays

Want to play on a truly global field? Here’s your chance to up your game to a new level. Job Title: Reports To: Job Band: Function: Location: Cabin Crew Purser Three (3) Operations Lagos Purpose Statement: To ensure passenger safety and comfort on board the aircraft and to provide the same with the highest degree of service and customer care in line with the company’s brand, service and people values. Primarily working in the Business and Economy section of the aircraft. We will write a custom essay sample on Opp Papers or any similar topic only for you Order Now Key Accountabilities: a) To ensure on board safety, overall welfare and comfort of passengers on board each flight. b) To offer exceptional service to customers that will encourage continued patronage of the Airline’s services. c) To ensure that where possible, service is recovered whenever there is a breakdown or service failure. d) To maintain currency of cabin crew licence and competency on all aircraft types included in the licence. e) Remain current on company’s instructions via General Notices, SEP and AVMED manuals. ) To attend a pre-flight briefing and to answer a safety related question from the Purser in accordance with the Standard operating procedures described in the Air Nigeria Cabin Attendant Manual. Knowledge, Skills and Experience: Some of the required qualifications, skills experience for the role are as follows HND or good University degree Completed NYSC Confident Swimmer Good spoken English Language Able to do basic Maths (currency conversion etc) Should possess qualities of diplomacy Able to do basic Maths (currency conversion etc) A good understanding of the French language and least one year customer would be an asset. Working Relationships: ? Internal: SEP/AVMED Instructors, Flight Deck crew, Crew Line Managers, Flight Service Managers, Pursers, Crew Control, Customer Services Agents, Catering unit and Engineering unit. External: Passengers, Catering Companies, Hotels ? Interested applicants who meet the above criteria should apply Method of Application: by writing a covering letter as to why you believe you should be a part of a winning team. Please attach a full length colour photograph of yourself and an updated curriculum vitae with copies of relevant certificates and submit at the Front Desk any of the following locations- Air Nigeria Office, 3rd Floor MMIA, Lagos or 9th Floor, Etiebets place, 21 Mobolaji bank Anthony way, Ikeja Other important information: NIL Take down date: November 23, 2010 Best regards, For: Air Nigeria Human Resources Department How to cite Opp Papers, Papers

Langston Huges Essay Example For Students

Langston Huges Essay A gentle and mild-mannered soul who spent much of his life at the center of controversy, a gregarious spirit who was also zealously private, a writer of social conscience and solidarity who was fundamentally alone, Langston Hughes devoted his art to the true expression of the lives, hopes, fears, and angers of ordinary black people, without self-consciousness or sugar-coating. And this devotion has been repaid with an extraordinary and continuing popularity, as well as with a still-increasing critical acceptance of the literary artistry with which it was conveyed. James Mercer Langston Hughes was born in Joplin, Missouri, on February 1, 1902, to James Nathaniel Hughes, a lawyer and businessman, and Carrie Mercer (Langston) Hughes, a teacher. Their first child, a boy, had died in infancy. Their marriage was in trouble by the time of Langstons birth, and the couple separated shortly thereafter. James Hughes was, by his sons account, a cold man who hated blacks (and hated himself for being one), feeling that most of them deserved their ill fortune because of what he considered to be their ignorance and laziness. He went to Cuba and ultimately settled in Mexico. Langstons youthful visits to him there, although sometimes for extended periods, were strained and painful. James Hughes reluctantly paid for his son to attend Columbia University in 1921-22, but when he died in 1934, he left everything to three elderly women who had cared for him in his last illness, and Langston wasnt even mentioned in his will. Hughess mother went through protracted separations and reconciliations in her second marriage (she and her son from this marriage would live with him off and on in later years, often seriously depleting his limited funds, until her death in 1938). He was raised by alternately by her, by his maternal grandmother, and, after his grandmothers death, by family friends. By the time he was fourteen, he had lived in Joplin; Buffalo; Cleveland; Lawrence, Kansas; Mexico City; Topeka, Kansas; Colorado Springs; Kansas City; and Lincoln, Illinois. In 1915, he was class poet of his grammar-school graduating class in Lincoln. From 1916 to 1920, he attended Central High School in Cleveland, where he was a star athlete, wrote poetry and short stories (and published many of them in the Central High Monthly), and on his own read such modern poets as Paul Laurence Dunbar, Edgar Lee Masters, Vachel Lindsay, and Carl Sandburg. His classmates were for the most part the children of European immigrants, who treated him largely without discrimination and introduced him to leftist political ideas. After graduation in 1920, he went to Mexico to teach English for a year. While on the train to Mexico, he wrote the poem The Negro Speaks of Rivers, which was published in the June 1921 issue of The Crisis, a leading black publication. After his academic year at Columbia, he lived for a year in Harlem, where he supported himself by an assortment of odd jobs. In June 1923, he embarked on a six-month voyage as a cabin boy on a merchant freighter bound for West Africa. After its return, he took a job on a ship sailing to Holland. In the middle of his second round trip to Holland, he quit the job in Rotterdam and caught a train to Paris. where he lived for the better part of a year, working as a nightclub doorman and a dishwasher. He also became emotionally close to Mary Coussey, the daughter of a Nigerian-born businessman. Throughout his life, for all his personal warmth and friendliness, Hughes was an intensely private person, and no aspect of his life was more closely guarded than his sexuality: different friends and acquaintances were equally certain that he was heterosexual, homosexual, and asexual. History of the Tibetan Genocide EssayIts titlewhich alluded to the necessity of bringing ones wardrobe, in hard times, to a pawnbroker (many of whom were Jewish, especially in black neighborhoods)was off-putting and somewhat offensive to many white readers, while the poems themselves, straightforward treatments of the harsh and gritty lives of ordinary black people, were offensive to many black critics and intellectuals, who wanted only the most positive and refined images of black life to be presented for the inspection of white audiences. While Hughes was not unsympathetic to the feelings of such critics, he rejected their basic assumptions as a willingness to allow the dominant white society to dictate the terms upon which black people, their values, and their lifestyles would be judged. During the highly politicized 1930s, Hughes journeyed to the Soviet Union with a group of black filmmakers. Growing disillusioned with the filmmakers and their project, he toured Russia and parts of Asia on his own. Despite his interest in leftist political causes, he apparently never became a communist. After his return to America, he was involved in the founding of several theatrical companies in Harlem, Los Angeles, and Chicago. He also wrote and published some overtly political poetry, including defenses of the Scottsboro Boys, nine black youths in the deep South who had been, under sensational and extremely dubious circumstances, convicted of raping two young white women. His most important later volume of poetry is unquestionably Montage of a Dream Deferred (1951), which weaves lyrics drawn from the lives of the people of HarlemHughess home from 1947 to the end of his lifeinto a unified work that gives a remarkably full and vivid portrait of a community, its hopes and fears, its aspirations and frustrations. One of its most famous lyrics would later provide the title for Lorraine Hansberrys play A Raisin in the Sun. Hughes also became an extremely prolific writer of prose, publishing two autobiographies, two novels, several volumes of short stories, and a number of plays. By far his best-known and most beloved fictional creation was Jesse B. Semple, a Virginia native and Harlem resident known affectionately as Simple. His complicated love life, his anger and frustration at the indignities of segregation, his innate sorrow in the midst of a humorous and often sardonic approach to lifeall of these aspects of his nature were effectively conveyed through a series of brief sketches (ultimately collected in five volumes), in which he traded opinions with a somewhat stuffy and respectable acquaintance, who served as a foil for Simples much more unguarded and unconventional views. Both characters were drawn from aspects of Hughess own personality. The inspiration for Simple had originally come to Hughes through a conversation with a defense-plant worker in January 1943. The first Simple sketch, intended to serve as pro-war propaganda, appeared a month later in Hughess regular column in the Chicago Defender, a black newspaper with a national readership. From the beginning, Simple was a great hit with Hughess readersalthough, as so often with his work, the sketches drew objections from more respectable typesand has remained one of the most enduring aspects of his achievement.